建材单品
经营痛点
1
产品迭代迅速
你方唱罢我登场
THE PRODUCT ITERATION IS RAPID YOU SING I COME ON STAGE
2
建材单品红利期较短
刚刚熟悉就很快步入下行阶段
BUILDING MATERIALS SHEET IS TASTED BONUS PERIOD IS SHORTER JUST BE FAMILIAR WITH ENTER DESCEND STAGE VERY QUICKLY
3
追风很累，不追风又好像不行
3~5年还得从头再来，身心俱疲
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;I HAVE TO START ALL OVER AGAIN FOR 3-5 YEARS, AND I'M EXHAUSTED PHYSICALLY AND MENTALLY
4
行业进入门槛低，
品牌层出不穷，供大于求
THE INDUSTRY ENTRY THRESHOLD IS LOW, THE BRAND EMERGES IN ENDLESSLY, THE SUPPLY EXCEEDS THE DEMAND
5
产品同质化严重，薄利经营举步维艰店面坪效低，成本压力大
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;
6
客单价低，利润率低，恶性竞争激烈
THE PRODUCT ITERATION IS RAPID
YOU SING I COME ON STAGE
7
销售人才短缺，难培养，流失率高，老板分身无术、压力山大
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
8
传统渠道攻关难度大，周期长，
不可预测因素多，客单流失率高
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
9
信息碎片化时代，传统促销方式统统失灵
获客难度大、成本高
IN THE ERA OF INFORMATION FRAGMENTATION, ALL TRADITIONAL PROMOTION METHODS FAIL TO OBTAIN CUSTOMERS, WHICH IS DIFFICULT AND COSTLY
10
产值很难做大，运营成本过高
难以持续
PRODUCTION VALUE IS DIFFICULT TO INCREASE, OPERATING COSTS ARE TOO HIGH
1
产品迭代迅速
你方唱罢我登场
THE PRODUCT ITERATION IS RAPID YOU SING I COME ON STAGE
2
建材单品红利期较短
刚刚熟悉就很快步入下行阶段
BUILDING MATERIALS SHEET IS TASTED BONUS PERIOD IS SHORTER JUST BE FAMILIAR WITH ENTER DESCEND STAGE VERY QUICKLY
3
追风很累，不追风又好像不行
3~5年还得从头再来，身心俱疲
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;I HAVE TO START ALL OVER AGAIN FOR 3-5 YEARS, AND I'M EXHAUSTED PHYSICALLY AND MENTALLY
4
行业进入门槛低，品牌层出不穷，
供大于求
THE INDUSTRY ENTRY THRESHOLD IS LOW, THE BRAND EMERGES IN ENDLESSLY, THE SUPPLY EXCEEDS THE DEMAND
5
产品同质化严重，
薄利经营举步维艰店面坪效低，成本压力大
CHASING THE WIND IS VERY TIRED, NOT CHASING THE WIND SEEMS NOT GOOD;
6
客单价低，利润率低，
恶性竞争激烈
THE PRODUCT ITERATION IS RAPID YOU SING I COME ON STAGE
7
销售人才短缺，
难培养，流失率高，老板分身无术、压力山大
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
8
传统渠道攻关难度大，周期长
不可预测因素多，客单流失率高
SALES TALENT SHORTAGE, DIFFICULT TO CULTIVATE, HIGH TURNOVER RATE, THE BOSS IS SEPARATED, PRESSURE MOUNTAIN
9
信息碎片化时代，传统促销方式统统失灵
获客难度大、成本高
IN THE ERA OF INFORMATION FRAGMENTATION, ALL TRADITIONAL PROMOTION METHODS FAIL TO OBTAIN CUSTOMERS, WHICH IS DIFFICULT AND COSTLY
10
产值很难做大，运营成本过高
难以持续
PRODUCTION VALUE IS DIFFICULT TO INCREASE, OPERATING COSTS ARE TOO HIGH
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